This Christmas, Life Is Good has teamed up with Dr Seuss to launch The Grinch's new range of holiday t-shirts on his very own TikTok channel.
We were invited to reimagine a new version of the iconic Grinch character and create a series of animations for the holiday season. We took inspiration from current TikTok trends mixed with traditional frame-by-frame animation to get a modern twist on a classic Christmas character.
popular TikTok trends
contrast
cartoonish
serious
sassiness
iconic personality
classical character animation
more modern 3D look
exaggerated postures
delayed movements
combination of traditional animation and modern social media trends
camera tricks
fast transitions
Key to this project was our interpretation of The Grinch. We worked closely with the team at Dr Seuss on reimagining this iconic character within a new 3D style.
tactile
toy-like
2D animation
incorporated into the 3D cloth simulation
magically come to life
facial features
body shape
posture
range of movement
exaggerated
cheeky, devilish smile
faithful to the original drawings
modern twist
video references
animating frame by frame
t-shirt simulation
Direction & Production
Cabeza Patata - Katie Menzies & Abel Reverter
Character Rigging
Laura Sirvent
Character Animation
Raúl Ibarra
David Mackenzie
Pablo Fournier
2D Animation
Henrique Barone
Original Music & Sound
Dogbotic
Kirk Pearson
3D Generalist
Laura Sirvent
Dance / Live Action References
Tamara Robellat Perez
Client
Life Is Good + Dr Seuss